Chintagunta, Pradeep K.; Vilcassim, Naufel J. An empirical investigation of advertising strategies in a dynamic duopoly. (English) Zbl 0775.90125 Manage. Sci. 38, No. 9, 1230-1244 (1992). Cited in 31 Documents MSC: 91B26 Auctions, bargaining, bidding and selling, and other market models 90B60 Marketing, advertising 91A23 Differential games (aspects of game theory) 91B62 Economic growth models PDFBibTeX XMLCite \textit{P. K. Chintagunta} and \textit{N. J. Vilcassim}, Manage. Sci. 38, No. 9, 1230--1244 (1992; Zbl 0775.90125) Full Text: DOI