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Zbl 0989.90043
Emmons, Hamilton; Gilbert, Stephen M.
Note. The role of returns policies in pricing and inventory decisions for catalogue goods. (English)
[J] Manage. Sci. 44, No.2, 276-283 (1998). ISSN 0025-1909; ISSN 1526-5501/e

Summary: Manufacturers often use returns policies to encourage retailers to stock and price items more aggressively. We focus on the effect that such policies have on both a retailer's and a manufacturer's profits when the retailer must commit prior to the selling season to both a stocking quantity and a price at which to sell an item. Such a commitment is often necessary for retailers who sell primarily through catalogues.

MSC 2000:: *90B30 Production models
90B60 Marketing, advertising
91B24 Price theory and market structure

Keywords: pricing; returns policies; newsboy; manufacturing/marketing interface; supply chain

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Zentralblatt MATH Berlin [Germany]