@article {IOPORT.50361397,
    author       = {Ghosh, Bikram and Stock, Axel},
    title        = {Advertising effectiveness, digital video recorders, and product market competition},
    year         = {2010},
    journal      = {Marketing Science},
    volume       = {29},
    number       = {4},
    pages        = {639-649},
    doi          = {10.1287/mksc.1090.0544},
    identifier   = {50361397},
}