Result 1 to 20 of 52 total
Ad retrieval systems in vitro and in vivo: Knowledge-based approaches to computational advertising. (English)
Clough, Paul (ed.) et al., Advances in information retrieval. 33rd European conference on IR research, ECIR 2011, Dublin, Ireland, April 18‒21, 2011. Proceedings. Berlin: Springer (ISBN 978-3-642-20160-8/pbk). Lecture Notes in Computer Science 6611, 4-5 (2011).
1
Concept-based information retrieval using explicit semantic analysis. (English)
ACM Trans. Inf. Syst. 29, No. 2, 8 (2011).
2
Web page summarization for just-in-time contextual advertising (English)
ACM TIST 3, No. 1, 14 (2011).
3
Generalized link suggestions via web site clustering (English)
WWW, 77-86 (2011).
4
A word at a time: computing word relatedness using temporal semantic analysis (English)
WWW, 337-346 (2011).
5
Predicting web searcher satisfaction with existing community-based answers (English)
SIGIR, 415-424 (2011).
6
Information organization and retrieval with collaboratively generated content (English)
SIGIR, 1307-1308 (2011).
7
Ad retrieval systems {\it in vitro} and {\it in vivo}: knowledge-based approaches to computational advertising (English)
ECIR, 4-5 (2011).
8
Bid generation for advanced match in sponsored search (English)
WSDM, 515-524 (2011).
9
Retrieval models for audience selection in display advertising (English)
CIKM, 593-598 (2011).
10
Information retrieval challenges in computational advertising (English)
CIKM, 2611-2612 (2011).
11
The anatomy of an ad: structured indexing and retrieval for sponsored search (English)
WWW, 101-110 (2010).
12
Using landing pages for sponsored search ad selection (English)
WWW, 251-260 (2010).
13
Competing for users’ attention: on the interplay between organic and sponsored search results (English)
WWW, 291-300 (2010).
14
Information retrieval challenges in computational advertising (English)
SIGIR, 908 (2010).
15
Anatomy of the long tail: ordinary people with extraordinary tastes (English)
WSDM, 201-210 (2010).
16
Measuring the reusability of test collections (English)
WSDM, 231-240 (2010).
17
Automatic generation of bid phrases for online advertising (English)
WSDM, 341-350 (2010).
18
Using the past to score the present: extending term weighting models through revision history analysis (English)
CIKM, 629-638 (2010).
19
Exploiting site-level information to improve web search (English)
CIKM, 1393-1396 (2010).
20
Result 1 to 20 of 52 total
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