Behavioural targeting in on-line advertising: An empirical study. (English)
Bailey, James (ed.) et al., Web information systems engineering ‒ WISE 2008. 9th international conference, Auckland, New Zealand, September 1‒3, 2008. Proceedings. Berlin: Springer (ISBN 978-3-540-85480-7/pbk). Lecture Notes in Computer Science 5175, 62-76 (2008).
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Behavioural targeting in on-line advertising: an empirical study (English)
WISE, 62-76 (2008).
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