@article {IOPORT.05463783,
    author       = {Lee, Thaemin and Jun, Jongkun},
    title        = {The role of contextual marketing offer in mobile commerce acceptance: Comparison between mobile commerce users and nonusers.},
    year         = {2007},
    journal      = {International Journal of Mobile Communications (IJMC)},
    volume       = {5},
    number       = {3},
    issn         = {1470-949X},
    pages        = {339-356},
    publisher    = {Inderscience Publishers, Gen\`eve},
    doi          = {10.1504/IJMC.2007.012398},
    identifier   = {05463783},
}