id: 70495319
dt: a
an: 70495319
au: Ashkan, Azin; Clarke, Charles L. A.; Agichtein, Eugene; Guo, Qi
ti: Estimating ad clickthrough rate through query intent analysis
so: Web Intelligence, 222-229 (2009).
py: 2009
pu: 
la: EN
cc: 
ut: 
ci: 
li: doi:10.1109/WI-IAT.2009.39