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\input zb-ioport
\iteman{io-port 05965819}
\itemau{McCoy, Scott; Fern\'andez Robin, Crist\'obal; Cort\'es, Jos\'e Luis}
\itemti{Investigating online advertising in Chile.}
\itemso{Jacko, Julie A. (ed.), Human-computer interaction. Users and applications. 14th international conference, HCI international 2011, Orlando, FL, USA, July 9--14, 2011. Proceedings, Part IV. Berlin: Springer (ISBN 978-3-642-21618-3/pbk). Lecture Notes in Computer Science 6764, 255-256 (2011).}
\itemab
Summary: Internet advertising continues to show signs of healthy growth despite the current economic downturn, but online advertisements are often considered undesirable by most users. In this study, we focus on the impact these online advertisements have on users in Chile. The study was conducted in a laboratory setting with 80 student subjects. Results are helpful for both researchers and practitioners.
\itemrv{~}
\itemcc{}
\itemut{online advertising; electronic commerce; attitudes; intentions; Latin America}
\itemli{doi:10.1007/978-3-642-21619-0\_33}
\end