id: 05977222
dt: a
an: 05977222
au: Wolff, Daniela; Schaaf, Marc; Grivas, Stella Gatziu; Leimstoll, Uwe
ti: Context-aware website personalization.
so: König, Andreas (ed.) et al., Knowlege-based and intelligent information
    and engineering systems. 15th international conference, KES 2011,
    Kaiserslautern, Germany, September 12‒14, 2011. Proceedings, Part II.
    Berlin: Springer (ISBN 978-3-642-23862-8/pbk). Lecture Notes in
    Computer Science 6882. Lecture Notes in Artificial Intelligence, 51-62
    (2011).
py: 2011
pu: Berlin: Springer
la: EN
cc: 
ut: semantic technology; personalization; event processing architecture;
    context
ci: 
li: doi:10.1007/978-3-642-23863-5_6
ab: Summary: Today there is a need in on-line shops to support the visitors of
    a web page appropriately by analyzing their current situation. In this
    paper we introduce a model which supports the identification of the
    content the user is interested in and the shopping strategy of the
    current session. We use context information extracted from enterprise
    data, content data, the current and the historical behaviour of the
    user. This allows us to learn more about the interests and needs of the
    user. We monitor and analyze this content information at runtime and
    use it for the adaption of the web site during the user’s navigation.
rv: