id: 05609906
dt: a
an: 05609906
au: Ichikawa, Kohei; Yada, Katsutoshi; Nakachi, Namiko; Washio, Takashi
ti: Optimization of budget allocation for TV advertising.
so: Velásquez, Juan D. (ed.) et al., Knowledge-based and intelligent
    information and engineering systems. 13th international conference, KES
    2009, Santiago, Chile, September 28‒30, 2009. Proceedings, Part II.
    Berlin: Springer (ISBN 978-3-642-04591-2/pbk). Lecture Notes in
    Computer Science 5712. Lecture Notes in Artificial Intelligence,
    270-277 (2009).
py: 2009
pu: Berlin: Springer
la: EN
cc: 
ut: advertising; optimal budget allocation; GA
ci: 
li: doi:10.1007/978-3-642-04592-9_34
ab: Summary: This research aims to present an analysis to optimally allocate
    advertising budgets based on single source data on consumers’ views
    of TV advertising. A model of consumer behavior and an optimality
    criterion for the advertising budget allocation are proposed together
    with a GA based optimization algorithm. Through the analysis, we
    discovered some knowledge to improve the effectiveness of advertising
    for several products.
rv: