id: 05762410
dt: a
an: 05762410
au: Mihanović, Zoran; Arnerić, Josip; Pepur, Mario
ti: Differences testing between clusters: evidence from market orientation of
    Croatian faculties.
so: Zadnik Stirn, Lidija (ed.) et al., SOR ’09. Proceedings. The 10th
    international symposium on operational research in Slovenia, Nova
    Gorica, Slovenia, September 23‒25, 2009. Ljubljana: Slovenian Society
    Informatika (SDI), Section for Operational Research (SOR) (ISBN
    978-961-6165-30-3/pbk). 535-544 (2009).
py: 2009
pu: Ljubljana: Slovenian Society Informatika (SDI), Section for Operational
    Research (SOR)
la: EN
cc: 
ut: differences testing; cluster analysis; Ward method; Euclidean distance
    metric; market orientation; organizational size; higher education
ci: 
li: 
ab: Summary: This work investigates the impact of a particular managerial
    component, that is the organizational size of the development of market
    orientation towards multiple stakeholders of faculties in Croatia. A
    hierarchical cluster procedure will be used to group individuals into
    clusters, with the goal to maximize the homogeneity of individuals
    within the clusters while also to maximize the heterogeneity between
    the clusters. The Ward method will be performed in which the similarity
    used to join clusters is calculated as the sum of squares between the
    clusters summed over all variables. A graphical representation (tree
    graph) of the results of a hierarchical procedure will be shown by
    dendrograms. Afterwards, differences testing between clusters will be
    performed according to the organizational size of the development of
    market orientation towards multiple stakeholders of faculties in
    Croatia.
rv: