id: 70518404 dt: a an: 70518404 au: Zhang, Zhu; Li, Xin ti: Controversy is marketing: mining sentiments in social media so: HICSS, 1-10 (2010). py: 2010 pu: la: EN cc: ut: ci: li: http://doi.ieeecomputersociety.org/10.1109/HICSS.2010.121