id: 05730013
dt: a
an: 05730013
au: Kaptein, Maurits; Eckles, Dean
ti: Selecting effective means to any end: futures and ethics of persuasion
    profiling.
so: Ploug, Thomas (ed.) et al., Persuasive technology. 5th international
    conference, PERSUASIVE 2010, Copenhagen, Denmark, June 7‒10, 2010.
    Proceedings. Berlin: Springer (ISBN 978-3-642-13225-4/pbk). Lecture
    Notes in Computer Science 6137, 82-93 (2010).
py: 2010
pu: Berlin: Springer
la: EN
cc: 
ut: 
ci: 
li: doi:10.1007/978-3-642-13226-1_10
ab: Summary: Interactive persuasive technologies can and do adapt to
    individuals. Existing systems identify and adapt to user preferences
    within a specific domain: e.g., a music recommender system adapts its
    recommended songs to user preferences. This paper is concerned with
    adaptive persuasive systems that adapt to individual differences in the
    effectiveness of particular means, rather than selecting different
    ends. We give special attention to systems that implement persuasion
    profiling ‒ adapting to individual differences in the effects of
    influence strategies. We argue that these systems are worth separate
    consideration and raise unique ethical issues for two reasons: (1)
    their end-independence implies that systems trained in one context can
    be used in other, unexpected contexts and (2) they do not rely on ‒
    and are generally disadvantaged by ‒ disclosing that they are
    adapting to individual differences. We use examples of these systems to
    illustrate some ethically and practically challenging futures that
    these characteristics make possible.
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