id: 05806185
dt: j
an: 05806185
au: Wang, Rong-Tsu; Ho, Chien-Ta Bruce; Oh, K.
ti: Measuring production and marketing efficiency using grey relation analysis
    and data envelopment analysis.
so: Int. J. Prod. Res. 48, No. 1, 183-199 (2010).
py: 2010
pu: Taylor \& Francis, London
la: EN
cc: 
ut: printed circuit board (PCB); production efficiency; marketing efficiency;
    grey relation analysis; data envelopment analysis
ci: 
li: doi:10.1080/00207540802446803
ab: Summary: The aim of this paper is to measure production and marketing
    efficiencies in the printed circuit board (PCB) industry using grey
    relation analysis (GRA) and data envelopment analysis (DEA) techniques.
    A total of 32 efficiency indicators are initially considered and seven
    are selected. They represent five indicators for production efficiency
    and two for marketing efficiency. Fifteen of the 23 companies evaluated
    need improvement in both production and marketing efficiencies, while
    four companies had their priority production efficiency improvement and
    the remaining four companies with priority in marketing efficiency
    improvement.
rv: