@article {IOPORT.05808540,
    author       = {Ozok, A.Ant and Wei, June},
    title        = {An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: Results from a college student population.},
    year         = {2010},
    journal      = {Electronic Commerce Research},
    volume       = {10},
    number       = {2},
    issn         = {1389-5753},
    pages        = {111-137},
    publisher    = {Springer, Norwell, MA},
    doi          = {10.1007/s10660-010-9048-y},
    abstract     = {Summary: To determine the differences in user preferences between electronic and mobile commerce in consumer shopping, a 25-item survey concerning usability aspects of the two media was implemented on one hundred and eighteen college e-shoppers with experience in mobile devices. The Mobile Commerce Comparison Survey (MCCS) had four validated comparison factors: human factors-related, interface features, product-, and service-related factor. The comparison concludes that usability issues are perceived to be behind in m-commerce, and that m-commerce should be a shopping medium complementary to classic e-commerce rather than a direct alternative to it. Future studies may include empirical usability experiments for m-commerce tasks.},
    identifier   = {05808540},
}