05898546

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05898546 Weng, Yi-Chun The advertisement game solutions of manufacturers' noncooperative strategy -- application of dynamic programming method. J. Inf. Optim. Sci. 31, No. 1, 105-115 (2010). 2010 Taru Publications, New Delhi, Delhi, India EN advertisement game dynamic programming Summary: This research employs the dynamic programming method to design and construct the manufacturers' advertisement game strategies. The paper shows: as to feedback solution, the optimal advertisement volume of this period is meant to be the function of the sales volume of previous periods. But as to open loop solution, the optimal advertisement volume of this period is the function of the primary sales volume, the 0 period. And, the feedback solution is generally more appropriate as an equilibrium concept.