id: 05902767
dt: j
an: 05902767
au: Constantiou, Ioanna; Hoebel, Natascha; Zicari, Roberto V.
ti: Reputation, framing strategies and user’s choice of content on the Web:
    an empirical study.
so: Concurrency Comput. Pract. Exp. 22, No. 7, 872-889 (2010).
py: 2010
pu: John Wiley \& Sons, Ltd., Chichester
la: EN
cc: 
ut: user behavior; reputation; framing strategy; local context; interaction
    effects; web design; recommendations
ci: 
li: doi:10.1002/cpe.1536
ab: Summary: Current trends on the Internet indicate an increasing supply of
    content from anonymous users (e.g. blogs), which may become popular
    among website visitors. Motivated by these Internet trends, the present
    study explores the tradeoffs between the source’s reputation and the
    way content is displayed or offered on the web page as well as the
    effects of both on the Internet user’s choice of information
    services. The study builds upon behavioral economics and focuses on the
    interaction between background and local context effects on the
    individual’s choice. In particular, the study investigates the
    tradeoffs between the source’s reputation, representing the
    background context and the provision of enriched content (e.g. source
    bundled with a picture or a video) representing local context. The
    research involved a set of experiments based on hypothetical choice or
    matching tasks. The main findings indicate that there are significant
    interaction effects between reputation and enriched content, in the
    form of content related pictures, video and users’ recommendations,
    which affect the user’s choice of information services.
rv: