@article {IOPORT.50027117, author = {Benaroch, Michel and Kauffman, Robert J.}, title = {A case for using real options pricing analysis to evaluate information technology project investments}, year = {1999}, journal = {Information Systems Research}, volume = {10}, number = {1}, pages = {70-86}, doi = {10.1287/isre.10.1.70}, identifier = {50027117}, }