id: 50361603
dt: j
an: 50361603
au: Iyengar, Raghuram; Den Bulte, Christophe Van; Valente, Thomas W.
ti: Rejoinder - further reflections on studying social influence in new product
    diffusion
so: Marketing Science 30, No. 2, 230-232 (2011).
py: 2011
pu: 
la: EN
cc: 
ut: 
ci: 
li: doi:10.1287/mksc.1100.0614