@article {IOPORT.50343739,
    author       = {O'sullivan, Michael},
    title        = {Designing with the mind in mind: simple guide to understanding user interface design rules by jeff Johnson},
    year         = {2011},
    journal      = {ACM SIGSOFT Software Engineering Notes},
    volume       = {36},
    number       = {5},
    pages        = {52},
    doi          = {10.1145/2020976.2021005},
    identifier   = {50343739},
}