@article {IOPORT.05456398,
    author       = {Ben-Bassat, Tamar A. and Meyer, Joachim and Tractinsky, Noam},
    title        = {Economic and subjective measures of the perceived value of aesthetics and usability.},
    year         = {2006},
    journal      = {ACM Transactions on Computer-Human Interaction (TOCHI)},
    volume       = {13},
    number       = {2},
    issn         = {1073-0516},
    pages        = {210-234},
    publisher    = {Association for Computing Machinery (ACM), New York, NY},
    doi          = {10.1145/1165734.1165737},
    identifier   = {05456398},
}